Visa
Scope:
Branding
Print
Motion
Digital
Environmental
Studio:
Mucho
Global brand identity design for Visa that builds on its synonymous visual heritage and re-positions the financial network as more than a credit card company.
As well as a reimagined design strategy and kit of parts, the brand identity sees the introduction of the Visa brand symbol, representative of their brand purpose that 'economies that include everyone everywhere, uplift everyone everywhere' and strengthening 60+ years of visual equity.
