Stern Grove Festival
Scope:
Branding
Digital
Motion
Wayfinding
Studio:
Mucho
Founded in 1938, Stern Grove is the oldest music festival in San Francisco, known for it's iconic location surrounded by Eucalyptus trees and free yearly concerts.
The branding is comprised of an evergreen suite of elements (logo, typography, colors, signage) to instil recognizability year on year, and flexibility to introduce a new illustration styles and colors each season.
For the 2023 season, illustrator Karan Singh was commissioned, creating vibrant imagery related to each artist and the theme of nature.
