Piedmont Art Walk
Scope:
Branding
Print
Motion
Studio:
Mucho
Piedmont Art Walk is an annual event celebrating the rich diversity of artists living in Piedmont, California. Sidewalks, gardens and front lawns across the city are transformed into walkable outdoor exhibits for one day only, attracting families and art-lovers far and wide.
The identity is designed to reflect the community-oriented nature of the event. The symbol transforms the word ‘Art’ into a walking character and manifests itself in fun ways. The identity also features pathway inspired typography and playful copy lines.
Full case study on wearemucho.com
