Big C Charters
Scope:
Branding
Type design
Studio:
Mucho
Big C Charters offers hands-on fishing trips and excursions in the Bay Area. Founded by 6'8" former professional basketball player Christian Cavanaugh, the company gets its name from the big man himself and his local reputation for the biggest catches.
This presented an opportunity to create an iconic logo, an unforgettably tall ‘C’, and supporting display typeface inspired by the vernacular of fishing hooks and the ocean.
